http://www.chinadaily.com.cn/a/202401/12/WS5ffcf826a31024ad0baa1e90.html Web3 de jul. de 2024 · The aim of this study is to identify controllable factors that contribute to a successful short video advertisement, i.e., increasing the purchase intention of potential customers. The data of the study is collected through an online survey and user posting analysis. Based on the previous models [ 13 ], a new theoretical consumer purchase ...
6 Short-Form Video Trends Marketers Should Watch in 2024 …
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Exploring short-form video application addiction: Socio-technical …
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